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Sales Page Design Masterclass
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Fundamentals
Introduction (2:49)
Meet the instructors (1:54)
What is a sales page? (0:45)
Why do you need a sales page? (2:36)
Case study: Abagail + Emylee (3:41)
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Designing your sales page
The 9 step formula (1:42)
Examples of beautiful sales pages (1:02)
Step 1 - Headline (3:08)
Step 2 - Course description (1:31)
Step 3 - Case study or testimonial (2:58)
Step 4 - Second CTA button (1:18)
Step 5 - Meet your instructor (3:24)
Step 6 - Course details (1:56)
Step 7 - Second case study or testimonial (0:56)
Step 8 - FAQ section (2:23)
Step 9 - Final CTA button (1:12)
Final results (0:57)
Golden rules of sales page design (4:01)
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Bonus content
Our favorite free design resources
Q&A - How can I add an image behind the CTA? (0:44)
Q&A - Is the signature on the testimonials section an image? (0:35)
Q&A - How does the coupon banner on the sales page work? (0:20)
Q&A - Should I add links to the logos on the bio? (0:39)
Q&A - What can I do if I don’t have an image for testimonials? (0:26)
Q&A - Is there a way to show both the list and discounted price? (0:19)
Q&A - Is it ok to use an alias for my course? (0:39)
Q&A - Can I customize the text on the enroll button? (0:37)
Q&A - What if I just want to show a section of the curriculum instead of the whole thing? (0:41)
Q&A - Can I add a video to my sales page? (1:55)
Q&A - How many testimonials should I include? (1:24)
Q&A - Is there a recommended maximum length of the sales page? (1:23)
Q&A - How does the sales page work on mobile? (0:28)
Q&A - Is it possible to add more than 2 CTAs? (0:52)
Q&A - How to add a block with multiple images? (0:50)
Q&A - What are the recommended dimensions for header images? (1:49)
Q&A - What’s the difference between primary and secondary CTAs? (1:46)
Q&A - How can I get the “Watch promo” button in the hero? (0:35)
Step 9 - Final CTA button
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